Social Media Marketing Strategies to Help Startups Survive
According to studies, 9 out of 10 startup businesses are expected to fail. This is the sad reality that entrepreneurs have to deal with. Given the lack of capital, there’s always the chance to be outperformed by other well-funded and well-established businesses.
But there is always a way for small entrepreneurs to secure their own market share. With the right marketing approach, startup entrepreneurs can minimize the chances of failing. Digital marketing gurus like Anand Mishra of StarInfranet affirm that social media has been able to help businesses reach out to their target market.
Social media has the ability to build credibility, acquire new customers and even convert followers into sales. But not everyone knows how to handle social media platforms the right way. Here are effective social media marketing strategies that can give startups the fighting chance to survive in their niche.
Develop a distinct voice that matches your branding
Social media’s role is to make communication easier between you and your market. But one of the most common problems that entrepreneurs face on their social media is the lack of voice that is easily recognizable to the brand.
How exactly do you develop the right voice? Do you stick with a formal, casual or even a funny voice online?
Companies can develop the right voice for their company by going back to their original branding strategy. To simplify the process of developing the right voice, you have to think of your company as a person. Once you’ve determined the type of person the company is, you can easily find the voice that is appropriate for your social media.
Know exactly when to post
Timing is key to improve your post’s engagement. Depending on where your market is located, the best time to post differs. But as rule of thumb, you want to post either in the morning or after work. Also, for special occasions, you have to be able to post on the right time. You don’t want to post a Happy Valentine’s Day greeting on Instagram a day too early or a day too late.
Share more non-marketing posts
The main reason for the existence of social media is to establish connections between individuals. It is important that you don’t look too desperate to sell your products or services to your market. In fact, it is a good idea to follow the 80–20 rule on your social media posts. This means that your posts should only consist of 20% marketing content, and the rest should be informative content that falls on the interest of your audience.
Regularly share high-quality posts
Regardless if it is on Instagram or on Facebook, you have to regularly share high-quality content. A common problem among startup entrepreneurs is to forget about some of their social media accounts. It is important to focus on having a schedule on what to post on different platforms. It is also not a bad idea to synchronize posts.
Set your goals
And lastly, you have to set your goals when using social media. What is the purpose of running a social media campaign? Is it to introduce your brand to an audience? Or perhaps, its main purpose is to get people to visit your site?