5 B2B Marketing Tips For 2017
2017 offers more opportunities for B2B marketers as more and more companies are getting social. This means they are opening their doors to more social interactions online, which makes it ideal for B2B marketers since they may find it easier to reach them more than ever before.
However, there are also challenges behind these opportunities with competition being fierce. If you are a B2B marketer, you will notice that you are not the only one taking advantage of such growth and opportunity. One thing is sure that the internet will play a significant role in B2B marketing this 2017. Therefore, you should watch out for content marketing trends this 2017.
Last year, more business apps were developed, and this trend will seem to continue going forward. In search engine marketing, we have witnessed several changes, especially in organic and paid search. All these will have a greater impact on B2B marketing in the months to come. Nevertheless, here are 5 B2B marketing tips you can consider for 2017:
1. Dominate the SERP
All website owners and marketers want to dominate the SERP. However, only a few can make it. Before you do your work to achieve this, you have to know the strengths and weaknesses of your website. You can audit your website to determine what else you should improve in your website to make it SEO optimized. You don’t have to spend money for this because your site can use free website audits, which are available online.
After finding problematic areas it will be obvious to fix these issues. If your site requires a lot of on-page SEO improvements, it is best to hire a specialist to do so. If there is no need for this, all you have to do is to determine your target keywords and focus on them. Otherwise, you can resort to paid search engine marketing to ensure being on the SERP all the time for your target keywords.
2. Experiment to Improve Conversions
Using Google Analytics, you can monitor the behavior of your website’s visitors. Analyze the reasons for low conversion and experiment some strategies. Then, monitor the behavior again to see whether or not your conversion improves. It’s important to always be open to new strategies.
3. Focus on High-Performing Channels and Content
Find out which channels has more influence on conversion. You also need to know the content which attracts some high-performing channels. In this way, you can maximize your effort on areas that convert and minimize your time in working for content and channels that barely provide results.
4. CRM and AdWords Integration
AdWords is a very useful tool to create an advertising campaign on SERP, and so is your CRM platform. You can integrate both of these tools to provide you with specific data for your target market.
5. Use Call Tracker
If you have several paid campaigns on SERP, you probably start receiving phone calls from visitors. If so, start using a call tracker to find out which campaigns are driving most of these calls. Knowing what type of campaign that influences visitors to make phone calls is vital. Never forget that B2B depends more on phone calls than through online forms.
B2B marketing has now become technology-oriented. SEO and SEM are no longer instrumental for B2B marketing. They are now part of the job of B2B marketers. Although phone calls still remain significant, search engine, social media, and business software are very important tools to focus on. The above tips will give you a clue on how these tools will become useful.