3 Social Media Hacks To Try In 2017
As social media continue to grow across various platforms, brands are learning that it’s simply not enough to be present on social. They’re increasingly turning to time-savers, shortcuts, and hacks to secure a competitive edge and increase their reach. In order to ensure that your brand makes the connections and promotions it needs to stay on top, here the top 3 social media hacks to try out in 2017:
Get a Chatbot On Your Site
Chatbots run by artificial intelligence (AI) are currently transforming the way brands do business with their customers and gaining traction across all industries. Their ability to help brands centralize customer engagement into one area is proof of their potential to become the ultimate jack-of-all-trades employee. With them, brands can address key consumer experiences related to content interaction, customer service, and product transaction. Without ever having to be reconnected to another operator, or wait to have their email forwarded, consumers can use chatbots to answer their questions about faulty products, receive direction, and make purchases. The main benefit brands stand to gain from using chatbots is their ability to keep brands engaged with customer via social media 24/7. With the right programming, customers from around the world can have their problems solved while the rest of your operation is down for the day.
Harness chatbot potential by creating an algorithm for your bot that either complements your service or acts as your service. Consider brands like Domino’s or And Chill who use chatbots in different ways to facilitate customer interaction. Domino’s uses bots to help customers place orders on Twitter by picking up on pizza emojis posted to their @Dominos handle. The tool taps into a huge chunk of the services the fast-food chain provides, but its main function is to streamline the process of pizza delivery. And Chill, on the other hand, uses its chatbots to provide its full service. Customers can use the app to receive movie recommendations based on the preferences tracked by the And Chill chatbot algorithm, which tracks consumer behavior and interest in movies.
Influencer marketing has been around for a while, but Forbes and AdWeek both agree that it’s a form of marketing set to explode in 2017. That’s because businesses everywhere are seeing the potential that social media influencers have in their efforts to capture an audience’s attention. Consider your own reaction to advertising campaigns. If you don’t already have an adblocker, you probably take strides to avoid ads on your own by clicking out of them or scrolling past them as soon as they pop up. But when it comes to the celebrities and figures you follow on Twitter or Instagram the chances of you digging into a brand they’ve talked about in passing rise significantly. It’s still an advertisement, but when a celeb can loop a brand mention into their conversation on social media they comes off as less intrusive to users.
Run a successful influencer campaign by getting an idea of the social media influencers that are the most likely to successfully promote your brand. When it comes to finding the right influencer to promote your brand on social, the brand fit is crucial. Hairfinity is a beauty brand whose product generates women’s hair growth and whose top celebrity influencer, Kim Kardashian, has promoted the growth of its brand name on her social media pages. Through Kardashian, who’s already amassed a large and dedicated following, Hairfinity was able to grow its own group of followers and clientele. Pin down the right influencer for your brand by finding influencers who have audiences that mirror the ones you’re hoping to target.
Start Churning Out Videos
Consumer attraction to video is old news. It’s no secret that visual content is more likely to attract a user’s attention while scrolling through a social media page more than text. As 2017 continues to push onward, video continues to dominate the social media landscape more and more, but so many marketers continue to drag their feet when it comes to taking video up on all that it has to offer. With every major social network providing users access to some type of short-form video streaming, marketers no longer have an excuse for delaying their efforts to tackle video.
Use video to connect with your users and make more stronger connections with your followers. Today’s average social media user might love video, but they’re also looking to dedicate less than a minute of their time into watching a single clip. This is good news for businesses on a tight budget. A small time constraint will allow you to get straight to your message and avoid the added costs of a longer piece of production. Paint your brand as an asset and produce tutorial or testimonial videos that demonstrate the value behind your product or service. Gain popularity and viewers by implementing the proper SEO video strategy and pushing video content regularly.