Social media pervades all aspects of communication now, and has seeped into the business world. Social media is now the method of choice for advertising, communicating with clients or customers, or announcing new releases or promotions. What is becoming increasingly clear is that social marketing is also becoming an increasingly popular tool for Human Resource managers. HR managers who want to stay ahead of their competition and achieve the best result need to be able to move with the times – meaning that they need to properly utilize social marketing strategy.
1. Don’t Be Afraid Of Outsourcing
While many businesses a enthusiastic about the move to social media as it comes with very little monetary investment, it’s sometimes overlooked that successful social media campaigns require a serious time investment. There’s no escaping the fact that every post needs to be well-written, original, and of the highest standard, and to be effective, a business needs to post regularly. This is essentially a full-time job, and can be too much to add onto a HR manager’s existing workload – which is why outsourcing can be a great solution. Several options are available for outsourcing, whether you want someone to create content, or proofread posts to make sure they’re perfect before you post.
Upwork and Freelancer are online platforms for freelancers where you can post an ad and interview potential candidates, who can be engaged for long or short term work. If you’re looking for something fast and easy to use, you can select the editing or writing services you require on Big Assignments and UK Writings, and the work will be allocated to an expert. You may want assistance with writing and other tasks that come from moving human resources online, all of which can be provided by People Per Hour. Any one of these websites can provide the services you need to make the most of social media marketing in human resources.
2. Use Online Editing Tools For Amazing Content
When you are engaging in social media marketing strategy for human resources, you’re trying to entice the best and brightest candidates. You want to be able to choose from the cream of the crop within the jobs market, and to do that, you need to make your business look good. This means that your posts need to be perfectly written, and show your business in the best possible light. Posting sloppy work looks unprofessional, as do spelling mistakes or grammatical errors. As people are willing to migrate for work, you are competing with businesses all over the world, and really need to be the best. There are some great tools available to check your writing, such as the courses and guides on Academized, while the services with Essay Roo can help make sure your content is quality. To maximise SEO and fuel your ranking with search engines, you should be aiming to post content of around 2000 words – you can check you’re meeting this criteria with Easy Word Count.
3. Tailor Your Posts To Twitter
When you post to various social media platforms, you can’t expect amazing results by posting the same old status, ignoring the inherent differences between the sites. Twitter is a prime example of the need to amend your posts to maximize effects, as their hashtags are key. While hashtags aren’t necessary for Facebook or LinkedIn, they are a huge part of twitter, and the only means to really attract attention, and monitor the success of your posts. You can track them, and you can also succinctly sum up your post to attract relevant applicants -while #jobs is too vague, adding a small detail, either about the job like ‘#gradjobs’ or ‘#techjobs’, or about the location, such as ‘#jobopeningATX’ can really streamline your results.
4. Make the Most of Current Employees
While your employees should feel valued and appreciated at all times, they deserve special recognition as an asset when it comes to social media and marketing. There are several methods which can include current workers in gaining new staff. One is to take part in any online polls and surveys for your field or location, so prospective applicants can find current employees reviews of the work place, and be satisfied that they’ll be working for a company that will respect them. Another option is to personalize your blog and social media posts by providing snap shots into the daily lives of employees from different branches of your business.
This helps give an idea of the realities of the roles new staff can apply for, and really provides a more personal relationship. They’ll be more likely to trust you, and feel confident of their place within the organisation. The third method is also the easiest. When you have good and reliable employees, chances are they’ll have friends who could also be good and reliable employees – so ask your staff to share job openings to social media. This is a great way of recruiting applicants you may not be able to reach otherwise.
5. Make and Investment
Social media and social marketing are relatively cheap compared to other methods of advertising. While they’re often perceived to be free services, a small investment in Facebook advertising can really go a long way in promoting your business pages job advertisements to a potentially huge audience. Businesses used to pay to advertise in newspapers and on the radio – so why not pay for Facebook ads, which could be even farther reaching?
While time and effort are required to succeed in using social marketing in HR management, the above steps can help maximize the results of your efforts.