With the Valentine’s Day fast approaching one mustn’t waste any time in making the best use of the marketing opportunities offered by this holiday. Seasonal marketing, as a whole, is a timeless it as people always are in a good (read ‘spending’) mood over the holidays. Therefore, dedicating your campaign to some special day is a definite win.
The Valentine’s Day, in particular, is one of the best holidays to focus on, as it’s one of the most beloved days of the year. Over 50% of the population celebrate this holiday and in America alone, almost 20 billion dollars were spent on the Valentine’s in 2016. Note that this particular number has been growing with every passing year, and social media definitely influence this increase in popularity. Therefore, social networks are the best route for boosting your customer engagement during this romantic holiday. Launching your campaign timely can provide you with a variety of benefits.
Boosting the Customer Engagement
Out of all customer engagement strategies, a promotion campaign with ideas for the Valentine’s Day is sure to bring outstanding results. The reason for this is rather simple, people are always nervous about making their dates perfect. Unlike with the Christmas or Thanksgiving, there isn’t some ultimate and traditional Valentine’s Day scenario, so many consumers are looking for advice as well as gifts.
Starbucks did an inspiring job with their #StarbucksDate campaign with their hashtag being used over 6,000 times on Twitter the day following the launch.
A Chance to Show Off Your Brand Creativity
If you want to highlight that your business isn’t like all the others, Valentine’s Day is the perfect opportunity. This works because there are some potent stereotypes connected to this specific holiday. In essence, not filling your campaign images with hearts, roses, and romantic quotes is already enough to make you stand out.
However, you shouldn’t waste the opportunity to truly show off your creativity. Remember that humor always collects more positive responses and shares in social media. You can draw inspiration from a campaign by Sour Patch Kids. The renowned candy brand initiated the so-called Single Awareness Day. This holiday that appealed to the part of the population who were feeling rather ‘sour’ during the ‘saccharine’ romantic celebrations. They invited customers to share their romantic fails and even initiated a Wattpad contest for the stories. This may be a good example for the brands that have a reputation for originality and thinking outside of traditional convention.
Enhancing Customer Loyalty
Valentine’s Day celebrations also are the perfect time to make your current customers more loyal to you. The best way to do this is by offering discounts and special offers based on your loyalty programs. As social media is the foremost method of communication today, initiating your campaign through these channels would allow you to achieve maximum coverage.
As special Valentine’s offers go, you can draw inspiration from the #LOVEISON campaign by Revlon. This particular ‘perk’ from Revlon allows you to create cute GIFs and share them on social media. More than that, it actually encourages joining the campaign and sharing by introducing a charity. Statistically, people are more inclined to share a piece of news is it makes them feel good about themselves. Making a contribution (no matter how small) into a worthy cause definitely achieves this.
Make the Best Use of Valentine’s Day Social Media Craze
Valentine’s Day is a topic that everyone is eager to discuss, and there is no better place to do this today than social media. This means that the holiday presents a perfect opportunity for marketing. You can use this boost in the public’s interest as well as shopping needs in order to promote your services, products, and brand in general. Due to the holiday buzz and the rush of endorphins that accompanies this celebration of love, your campaign has a higher chance of going viral.