Challenge: Seed Equity is a broker dealer specializing in providing investment banking services to startup companies who need to get the word out about investment opportunities to key audiences.
Action: Using LinkedIn Spotlight Ads and Promoted Posts, they targeted existing members with investment skills, as well as targeting venture capital and private equity groups within LinkedIn to reach the correct investors.
Result: Seed Equity experienced a 1,205% increase of new investors signing up and a 43% growth in followers on their LinkedIn company page. Finally, they were able to extend their reach to 33 new countries. [i]
Check out more tips like this in Erik Qualman’s book, How to Sell on LinkedIn.
[i] LinkedIn, “Seed Equity Attracts Investors to Startup Ventures with Spotlight Ads and Sponsored Updates,” LinkedIn Marketing Solutions, 2016, accessed May 24, 2016, https://business.linkedin.com/marketing-solutions/resources/fi nance/ seed-equity-cs
