When you start a business you start it small. You want it to be successful and grow with time. This is why you do all you can to make sure you don’t end up in failure. The risks in the beginning are big because you are not alone in the market. You can’t say for sure if it is safer to have a completely unique idea and land in the market with it or to start a business with a clichéd product or service. It is just as risky to be the only one in the market with some unique offering as it is to be in competition with many similar businesses.
When you start a business your focus has to be on exposure. You want your business to be exposed to as many people as possible. In addition to that, you want to make your words reach the most potential customers. That’s where services like AdWords come in. AdWords is a platform from Google that allows you to market your business using the most potential keywords. Using these keywords, you make your ad appear on top of the organic Google results. It is a form of paid online marketing.
Millions of businesses around the world have benefited from Google AdWords. While some have become huge by using this service, some did not do that well. This makes you think if Google AdWords is really a service that could make the difference for your business. Here are some important points to understand how Google AdWords could be a great service for you to make your small business big.
It Puts You Ahead of the Competition
When someone searches for information or a particular business on a search engine, they have to type keywords. When the results appear on the screen, there are more organic results on the page than there are paid results. There are literally thousands of businesses competing for the same keywords. The one that perform better i.e. have better SEO friendly marketing, appear on top in the results. The ones on top are often the big giants. How do you think your business will appear on top when the competition is so tough and your competitors are such huge companies?
With paid marketing done through Google AdWords, you don’t have to worry about that fight. You pick the most potential keywords for your business, pay Google for using those keywords and have your ads appear even above the top organic results. These paid results are highlighted by Google to get user’s attention towards them. Just recently, Google has increased the number of paid results it will show for all inquiries. This increases the chances even more for you to appear on the page that really makes the money for businesses.
You Pay for What You Get
If you are a new business and small in size, you can’t afford big expenses. There are many other ways of marketing on the internet, but you have to pay for them without knowing the results. On the other hand, with Google AdWords, you pay for only what you get. Every ad that appears on Google is a pay per click ad. What this means is that you have to pay Google some commission for every click on your link. If no one clicks on your ad, you don’t have to pay for it.
You Get Potential Customers
One of the most important aspects of any type of marketing is getting access to potential customers. Having huge volumes of traffic on your website is only good when there is some potential in it. If thousands and thousands of visitors on your website are not interested in what you are selling, the traffic is useless for you. With Google AdWords, you have the ability to have your ads appear not only on Google’s search result pages but on other websites as well. These are the websites that are in Google’s ad network.
The best part is that your ads are fully relevant to what people are looking for on the internet. For example, if you have a fitness application on Google Play Store, your ad might appear on websites that offer fitness advice, fitness equipment etc. People who are already looking for fitness related stuff are more likely to take interest in downloading your application.
You Can Target Local Audience
Google AdWords puts you in control of your marketing in the truest sense. It allows you to define the region or area where you want certain keywords to be targeted. What it means is that you can target certain keywords that are specific to your area. You could specify the keywords for your local audience and any time someone in your specified area enters those keywords or their related queries on Google, your ads will appear on top. With some research you will realize that local SEO is much more powerful than the general SEO.
Everything Is Transparent
The most important thing when running a marketing campaign is to know how successful your campaign is. How do you know the success rate of your campaign? Google AdWords allows you to monitor the results of your campaigns through clear reporting. With the reports that are created within minutes by Google AdWords you can instantly know the results of your campaigns. You can know how many new people arrived on your website for the new ad and much more information than this.
When you have such reliable and useful information available at hand, you can make your decisions on which campaigns you would like to keep and which ones you would like to quit. You don’t want to keep on spending money on keywords that are not generating any potential leads for you.
There are many other benefits of using Google AdWords for your small business. Not to mention, if for some reason there is gap in the continuity of your business operations, you can put a halt on your AdWords campaigns as well.