Marketing software is a tool that helps businesses by offering marketing platforms for their online businesses. Today, these software have been enhanced and are now capable of automating marketing operations. It markets the business on several branches and fully automates programmable and repetitive tasks.
People who usually are in need of this software are business consultants, heads of marketing departments, and per-project marketing experts. They use these software to come up with the best standards, solutions, procedures, and interpretations regarding the project on hand. They store the data and results they gather. These results help them eliminate or reduce human error. At the same time it increases their productivity.
These software were originally created for the purpose of effective email marketing. Today, these are now called marketing automation software. The purpose of these has been expanded and now includes automation of emails and other marketing tools. It includes the powerful inbound marketing which counts a lot of useful marketing venues like podcasts, blogs, eBooks, newsletters, marketing in social networks, and content marketing.
These software are web-hosted or are installed in the web. It means that you do not have to waste your time downloading it. You can simply log on to the host or the website and use it directly. If you’re looking for more digital marketing options, then check out Top 10 Marketing Software for 100s of in-depth reviews from various marketing categories.
- Net-Results. It is a software that makes it easy for marketers to automate all kinds of marketing purposes. It gives you more leverage to do more things within a shorter period of time. Aside from these it allows you to cultivate the data from your targeted audience. Now that you are able to do this in less time, you can qualify your customers easily and create engagement.
- Hubspot. This marketing software concentrates on inbound marketing tools. It makes use of emails, social networks, podcasts, etc by taking every data from the company’s outbound marketing sales efforts. The software enhances the lead generation capabilities of a company. It enables targeted audiences to locate the company in an ordinary manner while they look around.HubSpot has been doing this since 2006. They are part of the pioneer group that introduced automated solutions for online business marketing.
- Pardot. Pardot is one of the best business-to-business or B2B marketing solutions. It automates operations of online businesses and makes it easy for the company to perform repetitive tasks. Marketing teams enjoy this popular tool that helps them generate more sales through efficient operations and lead generation. It applies a tool that integrates the company’s CRM or Customer-Relationship-Management system into their website. Aside from this, it also has email marketing, cultivating of leads, scoring of leads and prepares reports regarding Return-on-Investment. With this powerful tool, sales and marketing departments of any company will have an easier time finding potential customer, generate leads, and create engagement
- Marketo. If you are looking for a tool that will help you attract more revenue to your company, Marketo is the one for you. It is powerful and very easy to implement. It is a cloud based marketing automation software that can handle any type of company from single-owned to corporations. The main focus of the software is to maintain excellent customer relations. It has been doing an excellent job since it was founded in 2006. It was part of the pioneer group of marketing solutions.
- Oracle Eloqua. It is a Business-to-Business marketing automation tool that takes advantage of its ability to market the company with the use of multiple channels. It is this ability that allows marketing experts the leverage to plan out their strategies very well. It also allows them to perform automation marketing procedures that increase their efficiency in giving the best customer service a company can. The end result is better generation of leads and bigger chance of creating customer engagement.
- Act-On. It is a marketing solution that allows marketing experts to combine three distinct marketing programs into one. The three programs that it ties up are outbound marketing, lead nurturing, and inbound marketing programs. When this is done, the company has the ability to maximize their chances of earning the highest possible return-on-investment. Since 2008, the tool is one of the best marketing automation solutions for all types of small and medium sized business ventures.
- Lead-Squared. It is a marketing automation tool that was made specifically for small and medium sized online businesses. Its’ main purpose is to generate revenue for the company. It does this by combining the strategies of both sales and marketing teams. All of the data gathered by his powerful tool are generated from such venues as lead generation, chat rooms, the company’s website, received calls, online marketing efforts, email marketing, and more.
- Infusionsoft : Infusionsoft is a software marketing automation tool that is programmed to organize all of the marketing data and increase the company’s revenue in a shorter time. Bloggers benefit from this because of the ease in creating marketing strategies especially for email promotions. Marketers have an easy time using this tool in creating and implementing their marketing ideas. It facilitates better customer relations, make bill generation easy, generates new leads, and it helps automate all of these.
- Sales Fusion. Sales Fusions’ software for automation marketing is mainly designed for business-to-business purposes. The software is designed to generate higher revenues. It allows this by combining the strategies of marketing and sales departments into one. The software allows the members of both teams to have an interactive participation while maximizing the company’s earning abilities. The end results of their efforts are better generation of leads. It connects them to the qualified leads by sending out the correct message.
- OutMarket. The main purpose of this software application is to generate results that are identified and reachable. The platform does this by combining a specific landing page, the use of social networks, press releases, marketing through email, and analysis. The software is cloud-based and facilitates better all around performance.
Using the right marketing software will make things easier for your business.