Twitter is one of the most used platforms for social media marketing. As such, getting your audiences’ attention on Twitter is much harder as it produces a plethora of new content within seconds. Small businesses are also likely to get droned out by larger companies’ tweets. To stay ahead of the game, most small business marketers have to use tools. These tools are helpful in targeting your audience and engaging with them and also for rising above all the noise. Here are the top 10 tools that marketers for small businesses must for social media marketing:
Since small businesses have to work harder to get audiences’ attention, they have to post a variety of content on Twitter. Many of these businesses thus curate content from other creators in order to boost engagement. DrumUp is a useful tool for content curation – it gathers gathers the most relevant content from the trusted sources in your niche. It does this on a daily basis so you can post fresh content regularly. When it comes to posting and scheduling, DrumUp is one the easiest to use. You can schedule posts from your dashboard with a single click or customize the scheduling as you please. If you have custom content or company news, you can also design and schedule custom posts. It also has a repost feature, that lets you re-post content for days, weeks or months ahead. If you’ve got profiles on Facebook, LinkedIn and Twitter to manage, this app helps you post to all of them with a single click.
Your marketing campaign will never be successful if your audience isn’t engaged with you, Tweetdeck is the perfect tool to aid with this. You can track accounts, hashtags, topics and mentions on your dashboard. You can track what is being said about your company and respond to tweets immediately. You can also track industry experts, larger companies and competitors to find out all the latest happenings in your niche. The tool makes real-time Twitter management a breeze by enabling you to reply to tweets straight from your dashboard. It has a variety of other features including Twitter lists, montioring analytics and trends. Replying immediately and engaging with your audience is critical for small businesses as it gives them the opportunity to grow their audience and control brand image.
Hashtagify, as the name suggests, gives you valuable insights about any hashtag. You can find up to 500 related hashtags and words and the most influential people for a certain hashtag . It has 4 main features – the Hashtags Lab, Users Lab, Hashtagify Library, and the Hashtags Cafe. The Lab allows you to find, analyze and track hashtags. The Users Lab analyzes your tweets and suggests the best hashtags for you. The Library gives you stats about hashtags. It has over 40 million hashtags to choose from and shows the most influential users for each of them. The Cafe analyses your tweets and enables you to prioritize hashtags. Suggested hashtags are delivered through email, to make them more accessible.
SocialRank can be used to amplify your social media marketing through your connections. The tool sorts your followers into 5 categories – Most Valuable, Best Followers, Most Engaged, Most Followed and Alphabetical. By organizing your followers, you can figure out who is worth following back and engaging with. If you would like to organize your followers more specifically, you can search by geographical location, verified accounts, interests. It also lets you compare accounts to identify which account is more important. Once you’re done organizing, you can create custom lists of followers and and save them on SocialRank. Lists can also be exported to Twitter.
Nurph is a must have tool for Twitter chats. Once you get Nurph, you can send an invitation to your followers and start a group chat on Twitter almost instantly. Nurph chats can be conducted through with Text, Audio and Video. The tool also offers other features like sound effects, emoticons, hashtag integration, chat replays and community insights. You can analyze your chat once it’s complete and get stats about your most influential participants, most active participants, most re-tweeted tweets and much more. If you have forgetful followers, you can send SMS reminders for followers that have subscribed. If your idea of audience engagement is Twitter chat then Nurph is the perfect tool.
When you curate content from others, Snip.ly is a great tool to use. The tool is more commonly known as a URL shortening service but it offers much more. It gives you the option of adding a call to action with every link you shorten and share. This means you will be visible to your audience while sharing good content. It makes it less likely for customers to move on to other websites. Everything on the call-to action button can be customized from the text to the buttons. The tool also offers analytics for the links you share along with integration with numerous third party apps.
Images and GIFs tend to capture and hold users’ attention better. However, finding GIFs and embedding them isn’t the easiest task. This is where Giphy comes in – the tool lets you search for and add GIFs in seconds. They have a Chrome extension to make the process faster but sharing from the app itself is quite easy. You can dictate the tone and mood for the posts you share on Twitter and improve audience engagement.
Twitter can get hard to manage over time especially when it comes to following/ unfollowing users. ManageFlitter suggests users that you can follow or should unfollow based on a variety of factors. It shows users who don’t follow you back, have no profile picture, are inactive etc. Once that’s done, you can group unfollow users. It’s works the same way for following users – it shows the best users to follow based on different factors and you can follow them all at once with a single click. It also has a PowerPost feature that can help you reach your audience by scheduling tweets at the right time.
Commun.it enables you to prioritize your most important tasks and find influencers on Twitter. It is a community management tool that categorizes people into Influencers, Supporters and Engaged Members. These groups are based on your engagement history, followers/ following ratio, retweets and brand mentions. Once the app prioritizes users, you can build a rapport with them and improve engagement. You can use the tool for multiple Twitter accounts, create lists and analyze your community/tweets.
Canva is a great tool for creating and modifying images for sharing on social media. You can modify your exising images and add text, icons, stickers, emojis and a lot more. It also offers the basic features such as cropping, straightening and adding effects. Canva makes creating your own images/ graphics just as easy. If you’re starting from scratch, you have tons of free images, backgrounds, text styles and more to pick from. Once you’ve created the image/ graphic, you can share it on social media with the click of a button. You can also download it to your desktop and use it for blog posts or other purposes. Sharing well made images will hold your audience’s attention for longer and improve engagement. Not to mention, you get to add some beauty to your blog posts for free.
There you have it. 10 Twitter marketing tool that can take your marketing efforts to the next level. Remember to write them into your social media marketing plan, and you’ll find that you’re saving yourself a lot of time that you can use elsewhere.