Apple Invests in Uber Rival
Apple just invested in Uber’s biggest competitor in China, Didi Chuxing. The Chinese ridesharing app shared the news this morning that Apple invested $1 billion. The move was very un-Apple like seeing as they tend to make small acquisitions but with early trading flat and iPhone sales down last quarter the Fruit took a chance. The company is “making the investment for a number of strategic reasons, including a chance to learn more about certain segments of the China market” according to CEO Tim Cook. In addition to Apple, its investors include DST, Tiger Global Management, SoftBank Group Corp. and Temasek Holdings Pte. (Source: USA Today)
What To Say To Your Friend Who’s Really Into Data…
Have you checked your Instagram analytics? Instagram is realizing that your business needs to see who is viewing your posts which is why they are testing out Instagram analytics. Similar to Facebook Page analytics, Instagram analytics will show age, location, time spent on Instagram & popular engagement times. Double tap for data. (Source: Mashable)
Bye, Bye, Bye
Google doesn’t like bad ads. In 2015, they disabled over 780 million ads for things no one likes, like counterfeiting and phishing. Google is cracking down on this again and banning ads for payday loans, loans where repayment is due in 60 days, and loans with an APR of 36% or higher. Google did the research to realize that these kind of loans can result in unaffordable payment and high default rates. Basically, Google is trying to save you money. (Source: Google)
