Many people wonder why there is all the fuss about social media when it comes to search engine optimization. They are those who believe that they can successfully optimize their sites without having to connect to these platforms. You, however, should know that SEO is not complete without Social media. If your business is not on Facebook, Twitter, Google+ and the likes, you just do not know what you are missing. The revolutionary nature of interactive websites and their ability to have a lot of people online is one of the reasons why you should tap into their resources. The following are just some of the advantages of doing it.
It is a fast way to rank any site
If you are looking for the fastest way to rank your site, you need to think about social networks. There has been a significant shift in the way search engines determine which site should show in the search results. This has caused some of the websites that used to always be at the top to suddenly disappear. With networking, you get connected to lots of sites, some of which you do not even know about. This is because people keep sharing your content and the credit flows back to you. The people who share your content include;
- Those who follow you directly
- Other companies that offer services that are similar to yours
- People who just want to share content that interests them
As you can see, you actually never know where your content will end up when you use it across social networking platforms. Yet, everywhere it goes, it is likely to generate links and make a sale for you. A post can go viral in a matter of minutes thus bringing faster results as opposed to conventional methods that would take months to show any significant results.
It costs almost nothing
All the popular social media websites are free to join and use. You can create an account in less than a minute and you will be up and running. Although you might be required to pay if you need premium services such as advertising, you can always rank your site with the free tools. Things such as share buttons links are always free. What makes it even more interesting is the fact that these platforms do not have stringent restrictions when it comes to the content that you can use on your pages.
If you go for traditional search engine optimization techniques, you will find out that they are way too costly. There are companies that will charge you thousands of dollars just to rank your site. Do not be surprised because this is justifiable. They will have to spend lots of money on tools that will eventually propel your site to the top. They also will invest lots of their time and resources to help you succeed. In return you will have to part with a huge amount of money. On the other hand, if you use social media for SEO, you can save those thousands and use them on other things that can make your site better.
It is easy to use
You do not need to hire an expert to help you with social networks. These are networks that even dummies join and start using right away like they are professionals already. The reason is that the processes have been simplified. These sites ensure that everything that you will ever need is integrated in their systems. Your only task is to click on the buttons that you need and you will be taken to that step. There is no configuration needed to use a social network because you do not even have to download any software.
The ease of use is one of the things that have social networks popular across the world. A page on any of these networks is as if you already have your own mini site that has been optimized and fitted with all the plugins that you will ever need. The only thing that you might be worried about is content because you have to upload content on your site every day and ensure that it is the kind that your audience wants to see. This should, however, not worry you because even if you cannot come up with the right posts, you can always find someone to do it for you for a small fee.
The conversion rate is high
Statistics show that at any given time, whether day or night, there are billions of people who are active on social media. Although most of them are looking for fun, such as connecting with their friends, there is no doubt that you can always lure them into buying from you or at least, visiting your website. You have a ready audience which is active and so, you do not even have to worry about where to start looking for traffic. Just make sure that you use the right approach.
It is easier to get leads through these networks, thanks to the way that you can create posts that drive them to do what you want them to do. For instance, if you are selling health products on your website, you can post about some serious health issues and start a debate about it. See how many people say that they suffer from the same and give them a link to the site where they will get the solution. It is a simple yet powerful way of doing the work that might have taken you months to accomplish had you not used these networks.
To sum this up, whether you like or dislike social media, there is no doubt that you need it badly. It is the solution to rejuvenating that site that has stagnated for long. If you had reached a point of despair because no amount of search engine optimization seems to bring in the required traffic, worry no more because you now have the solution that you have been searching for so long.