Social media is here to stay. It is like one of those sweet things that people never understand how they were able to live without them in the first place. The things that you can do with in social media are just so many nowadays. Initially when MySpace was the in thing, it was just about connecting with friends and family at cheap prices. When Facebook, Twitter and the other social media platforms burst onto the scene, things changed dramatically. People are using social media on overdrive now. There are some whose lives are entirely on the social media platforms.
Getting noticed online
The internet is used by billions of people from all over the world at any given moment. Therefore, getting the attention of the public is not all that simple. There are so many things that you can do in order to capture the attention of internet users but then the best and most popular of them is search engine optimization (SEO). Optimizing your website or blog for the search engines is undeniably the easiest way to get noticed by other people using the internet like you.
Google is the biggest search engine on the planet today. It is being used all over the world in countries that you have probably never heard of. Being able to be found on the first page or second of a Google search result lineup is going to pay a lot. Just consider your searching habits. When you are searching for something online, you rarely go to the second, third and subsequent pages of the result lineup. Most people would rather refine the keywords that they are searching than to go to page two. This is just how critical SEO is.
Search Engine Optimization can either get you noticed or it can hide you even farther in the mass of results that usually pop up. A few years ago Google started telling its users how many results it has turned up during a search. How will your site be found on page one of 13 billion results? It does not sound possible but it does happen. All that you need to do is carry out SEO campaigns properly and make use of tools like social media. The things that social media can do for your SEO campaigns are just so many.
How does social media come in?
For starters, social media commands the huge numbers of people you are looking for. At any given moment in time, there are at least ten million people using social media platforms. There are those who will be on Facebook and others who are working on Instagram. Facebook alone has more than a hundred million users. These are humongous numbers and were they to be transferred to your website or blog then definitely you are going to be at the top of those search engines. Hiring the finest SEO services NJ is going to be extremely beneficial for this. Practically all SEO companies try to harness the power of social media.
- Increase brand exposure
Picture this scenario: you have posted some really good article on your blog about terrorist attacks or the latest gossip on what Taylor Swift is planning to do. The next step is usually to sit back and wait for people to subscribe to your website, right? This is a wrong approach. Once you have posted content on your site, you can share out that content on social media and this increases your exposure tremendously. This is all thanks to the numbers that are held by social media as aforementioned. A quick post on your Twitter handle and you will notice a great difference between when you decide to share and when you sit back.
- Social media is optimized
Have you ever searched for something and then among the results you find a Facebook page and something of the sort? Most of these social media platforms are optimized for the search engines. As such if there is a lot of traffic that is being directed to a particular page of the social website it is going to reflect on the search engines. Creating a profile for your brand or a fan page is highly advised. Even if people are not able to find your website using the search engines, then they are able to find the product through the social media as well.
- It is cheap advertising
How does a musician like Beyonce manage to sell millions of albums around the world without doing any publicity for it? How are companies like Apple and Samsung able to get word out to the public about their upcoming products without spending a fortune in the process? It is all thanks to social media. Viral messages spread extremely fast. A message could surface somewhere right now and within a few minutes it has gone all over the world.
This has built many bloggers around the world. The blogger simply posts a link to their website on social media and get the traffic directed to their site. Of course the amount of traffic you get to a site is dependent on the number of people it reaches on the social media platforms.
- It is long-lasting marketing
Creating a good social media base for your product is more like guaranteeing your brand successful promotion from that time onwards. Building your social media following organically is going to be great for your brand. This is because organic followers are more like permanent. They continue to grow and at some point you will not need to carry out much of the promotion work on social media anymore. You social following will be growing with time.
There is definitely no way you can remove social media from your SEO campaign. This is at all if you want to get success. When running an SEO campaign there are lots of things that need to be done and a good number of them will be done on social media. Seeking the services of an expert in SEO work is going to be of great benefit in your brand promotion endeavors.