To compete in today’s marketplace, you need to have a website. Online business now comprises a huge percentage of retailer profits. If you ignore the possibility of digital sales, you could be missing out on a huge source of revenue.
However, what should be part of such a website may not be clear to newcomers. To help, below are five questions to ask a web design client before you agree to a deal.
1. What Is Your Website’s Purpose and Function?
The first thing you need to settle on when getting web design clients is the purpose and function of the website you want created. If you want to use the website to make money, how will the site accomplish that? Do you want to open an online store to sell your products? If that’s the case, your website will need specific architecture to accommodate that as well as the integration of shopping cart software that can allow customers to purchase products. Customers will also need the ability to create user accounts and track their orders via e-mail.
There can also be other ways a website can make money. You may want to use the website to generate leads for your business without the sales being transacted on the website itself. You may also simply want to use the website to generate ad revenue. There are many possibilities.
2. How Will Internet Users Find the Website?
Obviously, a for-profit website will be useless if no one is able to find it. With over 4 billion websites on the internet, you better consider this question carefully or your website may become a needle in a haystack. Thankfully, there are different ways to allow your website to be found. One of these is known as search engine optimization or SEO for short. It’s a web design philosophy centered around obtaining good visibility on the major search engines like Google and Bing. Make sure the developers you choose have SEO skills for web design.
3. What Should Visitors Do on Your Website?
To create an intelligent website and marketing platform, you need to know what desired action potential visitors should perform when visiting your website. If you want to open an online store, obviously you want to convince them to purchase products. If your goal is lead generation, you may want them to call up your sales personnel. If it is producing ad revenue, you will want visitors to click on the links to advertising partners included in your website’s content.
4. Will Your Website Be Optimized for Mobile?
Today, over half of internet traffic is mobile. This has been a huge transformation in how people surf the web. Websites that were designed with desktop and laptop computer use in mind aren’t necessarily easy to browse with a smartphone or tablet. If you want to produce sales from mobile users, you will have to integrate mobile optimization into your website’s design. Many companies, for example, have a separate web design that launches specifically for mobile users so they can easily navigate through the content on a smaller touch screen.
5. How Will You Monitor Your Website’s Success?
In order for a commercial website to be effective, you need to have the ability to track its success. You need to have a platform that can allow you to view and analyze statistics related to your website. This should include things like the number of web page views, what links fed traffic to your website, how much time visitors spent on the website and how many of your them actually went on to purchase products or click on ad links.