Social media has become a global phenomenon among the web users, with almost everyone using the internet seems to have their accounts at site or the other. The sites like Facebook, Twitter, Google Plus, Instagram, Pinterest, etc. seem to have become the best tools for business promotion. Instagram is basically a photo sharing application for mobile users, which is now being acquired by Facebook by paying a whopping one billion dollars to the owners. Instagram has now being converted into a platform, which helps in communicating with people using images and acts like a social media platform, which has the potentials of building the brand for any business. More than hundred million users are seen being the part of Instagram community, thus giving you enough reason to use it for your business promotion. The below is the list of best ways to use Instagram for your business promotion and marketing.
Showcase your products or services
If you want to promote your business using Instagram, start capturing quality pictures of your products and upload them over this community. This will help in promoting the mobile window shopping using this tool, which displays an array of your products. Try snapping several pictures of your new products, to keep building up the buzz or simply focus on one product with different pictures of the same. Photos are the best medium to attract potential buyers and help in igniting the conversation, which engages them. If your business happens to be service oriented, showcase different equipment and supplies, which give the idea of the services you offer. For instance, you could think of putting your favourite workout gear if you deal in the fitness domain or put some impressive kind of lenses if in case you deal in photography business.
Build up the interest
Using Instagram simply to boost up the demands by showcasing your consumers’ new or creative methods to use your products would certainly spread the curiosity among the people seeing these pictures. You need to engage your followers by inviting through the content which interest your users and pose challenges before them to post pictures showcasing the creative applications of your products. And in case if you happen from the service industry, make sure you display the outcome your services have created by simply putting the before and after pictures. These ideas are best for industries dealing with fitness, auto body, make up, interior design, architecture and landscape designing. This will help in creating buzz and interest among your followers who come across these pictures.
Give your business brand a face
By showcasing your new and star employees and their achievements could help in your brand awareness among your target audience. This will therefore help in displaying your humility but at the same time could end up attracting a number of qualified consumers for any position, which you have earlier faced few problems in calling. When you start sharing your competent employees of different levels and positions along with putting their achievements and the number of celebrities connected brand, you could really make your brand more accessible to your target audience. In other words, you give a new face to your brand or enable the human presentation in it. Instagram has all the potentials of making this happen.
Build up a honey trap
By using Facebook and Twitter along with the Instagram could help in luring the people towards your brands. Facebook could be easily used with Instagram as it owns this platform, but now Twitter too could be harnessed to embark with ways to create honey trap to attract customers over it. At the same time, it is very much important to reward users who follow your brand over Instagram. This could be carried out by asking individual questions and posing different comments on their pictures. If you are keen to invite them to have good time with your brand then you are supposed to carry out these steps wisely and end up promoting your brand using this tool.
Organise Events and contests
Running Instagram campaign could help you in giving the insight about your business organization or company, which can help them to get a look into different departments of your company like factory floors, labs, production house, etc. This can help your followers to know where your products are made. You could ask the people to capture photos for your brand and in return you are supposed to reward them with a good price like even offering a good job position unlike the company GE did for a similar Instagram campaign for a person submitting a good quality photograph for the company as their Instagram Photographer.
Final word
The purpose of business marketing and promotion simply means communicating with your prospective customers. And unlike the other social media platforms, Instagram also plays an important role in promoting your business. All you need to do is to try above ways to use Instagram to promote your business.
About The Author: Kelly is a writer/blogger. She loves writing travelling and reading books. She contributes to Content Cloud
