By Erik Qualman
A recent article by Sarah Perez of ReadWriteWeb indicates that a recent study from Ruder Finn shows that American mobile users:
- 2.7 hours per day on the mobile web
- 91% use the mobile web to socialize vs 79% of desktop users
- 45% post comments on social networks
- 43% are connecting with friends on social networks
- 40% share content
- 38% share photos
This seems to support the finding from yesterday’s post (Facebook Zero) that 50% of the mobile usage in the UK goes to Faceook (GSMA Data). We are going to see if search, mobile and social all merge into a beautiful symbiotic relationship. From a user perspective, I certainly hope so.
5 responses so far ↓
Bill // March 24, 2010 at 2:19 pm |
“American mobile users:
* 2.7 hours per day on the mobile web”
The study actually says 500 (small survey) American mobile internet users spend an average of 2.7 hours. It doesn’t specify if that is in a day, week, month or year.
One can only presume that most of SocialGnomics stats are that poorly regurgitated.
Frank | Geld Verdienen Internet // February 27, 2010 at 12:35 pm |
Seems to me that social media traffic is really going to be the #1 form of traffic on all devices. Here in Holland mobile penetration is very high as well and the use of mobile devices for surfing the internet is growing too. Most people use it to read news (and email ofcourse).
equalman // February 28, 2010 at 4:21 am |
Frank:
It certainly seems to be progressing to the point that social media traffic will be the king on every device, as you point out. Thanks for the comment!
realdealpokerplayersignup // February 20, 2010 at 5:31 pm |
Is there a similar (complete) study for the UK available? It would be useful information for business people within the UK to have this kind of information to hand.
equalman // February 22, 2010 at 2:57 pm |
I don’t know of one at my finger tips, but maybe someone else out there does?