Comments on: Social Media ROI Examples & Video

By: vajinismus

vajinismus — Tue, 20 Jul 2010 07:34:38 +0000

great a site, thanks..

By: poledancinglessons

poledancinglessons — Sat, 08 May 2010 06:48:20 +0000

It is hard to measure like most forms of marketing. Any brand awareness type marketing is difficult to estimate an ROI.

The big boys obviously think it is a good ROI.

By: estetik

estetik — Sat, 24 Apr 2010 08:07:19 +0000

very good article thanks admin for the post

By: equalman

equalman — Fri, 18 Dec 2009 14:38:16 +0000

Armen J:

I like your take on the ROI of Social Media that it needs to be review Holistically rather than individually since it touches every aspect of the business.

By: Armen J

Armen J — Fri, 18 Dec 2009 14:08:09 +0000

Fantastic video, i think by having good social media activities we will have positive ROI, but it is not something to be measured individually as it affects the whole business.

By: equalman

equalman — Sat, 12 Dec 2009 15:06:19 +0000

Stan:

Great suggestion on adding the hyperlink to the other video – this is done! Happy Holidays!

By: Stan Dubin

Stan Dubin — Fri, 11 Dec 2009 22:12:33 +0000

Often the unwillingness to utilize social media is tied to an unwillingness to simply interact with other people. Having something “in-between” the company and the customer, i.e. a billboard, a TV commercial, a direct mail piece, etc. is more confrontable than simply talking and establishing relationships with your customers and would-be customers.

People who succeed in social media marketing are usually eager (or at least able) to look you in the eye and are genuinely interested in how YOU are doing.

Fast suggest Erik: you mention your earlier video in this post. Make it a link…might as well add more easily to the 1.2 million viewers!

By: equalman

equalman — Thu, 10 Dec 2009 03:48:07 +0000

Robert:

Thanks for taking the time to comment. As Gary Vaynerchuk mentions – smart companies will get it and win and dumb companies will not get it and lose. I’m obviously hopping on the social media train full steam ahead, but many will not as you mention. One thing that is often not asked is “What is the cost of doing nothing?” I’m personally not going to take that chance, but some might and to them I wish them GOOD LUCK!

As for Burger King not requiring additional brand awareness – I’m not sure of many CEO’s that wouldn’t want inexpensive additional brand exposure.

By: Sandra

Sandra — Wed, 09 Dec 2009 17:22:59 +0000

What a great video! Short and extremely informative.

By: Robert Bacal

Robert Bacal — Wed, 09 Dec 2009 03:01:43 +0000

With due respect, you obscure the real successes by including them with “successes” that aren’t. Dell’s 3million sales is an example. If a small business succeeded as well as Dell on Twitter, and given a base of 100k in sales per year, they would sell $2.45 more a year.

You make logical errors, and go way beyond the data you cite, which calls into question your motivation, and veracity.

Your citing of the businesses on facebook is irrelevant to your point. Your inclusion of Burger King is just plain silly, since what you describe is branding for a company that doesn’t require it.

You do not address the input costs in time, salary, etc. Neither do you address opportunity costs, which has to do with ROI.

Like many who cannot easily show ROI, you obscure the problem by making some excuse for not doing so. (ie. let’s talk success)

And, the killer is that you don’t address the huge graveyard of failed attempts, and their costs.

It comes to this. SOME businesses will succeed but it will be a very small percentage.

If you have an open mind, take a look at twitter and identify the thousands of small businesses (or any businesses) that start, try it out with substantial effort and tweets, and then quit. The percentage is HUGE.

…and if you don’t know how to get that data, I’d suggest that you are not competent to write what you wrote.